Who we are?

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

Our Mission

To improve the quality of daily self-care for every Indian by providing affordable, innovative, and effective personal wellness tools.

We aim to bridge the gap between ancient self-care traditions and modern technology, creating solutions that are easy to use, highly effective, and deeply rooted in real customer needs. Our mission is to empower people to feel better, look better, and live better—naturally.

Our Vision

To become India’s most trusted D2C brand for smart self-care solutions—where beauty meets science, and comfort meets results.

We envision a future where every Indian household owns at least one Frizty product that enhances their health, confidence, and quality of life.

Our long-term vision is to grow beyond borders and become a globally recognized brand, redefining how personal care is delivered and experienced across the world.

Our Values

Innovation

We are always thinking one step ahead. From launching India’s first Electric Gua Sha to improving everyday wellness tools, innovation drives everything we create.
We constantly challenge the status quo to deliver smarter, more effective self-care experiences.

Integrity

We are always thinking one step ahead. From launching India’s first Electric Gua Sha to improving everyday wellness tools, innovation drives everything we create.
We constantly challenge the status quo to deliver smarter, more effective self-care experiences.

Collaboration

We are always thinking one step ahead. From launching India’s first Electric Gua Sha to improving everyday wellness tools, innovation drives everything we create.
We constantly challenge the status quo to deliver smarter, more effective self-care experiences.

Diversity & Inclusion

We are always thinking one step ahead. From launching India’s first Electric Gua Sha to improving everyday wellness tools, innovation drives everything we create.
We constantly challenge the status quo to deliver smarter.

Continuous Improvement

We are always thinking one step ahead. From launching India’s first Electric Gua Sha to improving everyday wellness tools, innovation drives everything we create.
We constantly challenge the status quo to deliver smarter.